With an estimated growing market of around 15 million non-uk residents living in the UK, there is enough business for a company offering a good service. Market research establishes that these figures are likely to double due to the economic hardships in Africa and the European Borders being opened. It is also believed that countries like Zimbabwe and Poland have the fastest growing populations in the UK.

Pamuzinda is in a position to capture a significant portion of this market for selling continental products and providing telecommunication services.

Pamuzinda will differentiate itself from its competitors (generally larger firms and unregistered individuals) through providing a complete range of goods, lower prices, personalised service, and the development of unique networks.

By initially specializing in selling continental foods and drinks and providing telecommunication to many countries, Pamuzinda gains access to a growing market and can provide a world class service that clients will remain loyal to. This tightly focused approach also makes it easier for Pamuzinda to establish and retain a position as an industry leader.